Lead Generation Facebook Ads
The WellBridge Clinic
Paid Facebook ads targeting first-time acupuncture patients, motor vehicle accident victims, and teachers in SE Portland, Oregon, using in-app lead generation and creative content.
Lead generation Facebook ads targeting new acupuncture clients and motor vehicle accident victims in Portland, Oregon.
Qualified Facebook leads was the main objective for this acupuncture clinic. With a robust client list and specific zip code targeting, we designed and managed lead generation ads.
“Yancey Red listens closely and really helps clients with their needs. I always refer her out for anyone who needs to get their services in front of new customers.”
About The Client
The WellBridge Clinic is located in a highly visible and pedestrian friendly part of Portland. Focusing on brand new clients and car accidents, the clinic was looking to grow it’s reach.
The Process
We began multiple paid ad campaigns in August, 2019, just as Facebook implemented restrictions on political and social issue ads. Even though the ads were only run in one city and were not advocating widespread medical coverage or education, The WellBridge Clinic’s ads were incorrectly identified as a social issue. We worked on behalf of the clinic to remove Facebook’s social issue flag.
Social Media Results
In-platform lead generation Facebook paid ads provided qualified new patient leads that the clinic quickly followed up on using a workflow we developed for their front desk using Zapier. Working through the social issue designation meant a lot of Facebook red tape, but we were able to clear up the misidentification and eventually run ads that met our targeting requirements.
Contact Yancey Red to find out what lead generation ads can do for your business.