Facebook Strategy for Business Owners
Portland BNI
Strategic Facebook brand awareness marketing and individual social media training for busy business owners in the Portland metro area.
Facebook content creation and training with an eye on brand awareness in the Portland, Oregon metro area.
Using Facebook as the sole platform for posting events, member highlights, and business information, the chapter worked with Yancey Red to ensure chapter brand continuity and continued education and best practice Facebook training.
“My business clients have enjoyed how easy and fun Yancey Red is to work with. Along with being able to grow sales and presence, the biggest value I’ve seen is their ability to create strategic content with an overall vision of each business.”
About The Client
With 36 members strong in 2018, the Portland BNI networking chapter was the most successful business group in the Oregon and Washington region. Lively and productive, the chapter consisted of high earners and strong local businesses.
The Process
Beginning with a deep dive into each business, other regional networking groups, and a metric audit of their online presence, Yancey Red developed a Facebook strategy that reflected the unique culture of the group.
Social Media Results
Providing weekly training segments at each meeting and on-brand content, the Facebook page grew 10-fold within the first 2 months. Not only did the engagement and followers increase, but each business benefited from the amplification of their business.
Contact Yancey Red to find out what Facebook brand strategy can do for your business.