Strategic Campaign Development
Paychex
One-time campaign development for LinkedIn and Twitter.
Creative marketing for a time-based campaign using creative assets and working with a compliance department.
We were already working with three of Paychex’s organic brands when we were brought in on the 1-9 paperless campaign. Utilizing our existing knowledge about the company, their target audience, and how to work with the compliance department, we quickly and efficiently put together a campaign for LinkedIn and Twitter.
“Yancey Red is as good as they come. I’ve seen her work through my networking group, using her social media skills to boost our presence, interaction, and that has had impeccable results. She is able to be concise with posts, while staying witty and engaging people to visit our page.”
About The Client
Paychex is a US and European corporation supporting human resources, payroll, and company benefits.
The Process
Over a 3+ year period, we helped Paychex manage social media marketing for several of their organic brands. We were asked to put together a one-time LinkedIn and Twitter campaign for their paperless 1-9 solution. Creating several brand assets utilizing stock photography and creative writing, the two pieces shown here were the ones sent to compliance for organic and paid marketing.
Social Media Results
We love working with larger corporations on both their social media management and one-time individual campaigns. This campaign never launched, most likely due to the COVID-19 pandemic. We wanted to highlight it anyway to complete our corporate portfolio.
Contact Yancey Red to find out what campaign strategy development can do for your national corporation.