Corporate Social Media Management
ExpenseWire
B2B organic social media management for expense reporting software.
LinkedIn, Twitter, and Facebook B2B marketing to increase brand awareness and become a trusted educational source in the industry.
ExpenseWire’s customers were heads of human resource departments across the United States. Focusing on LinkedIn, Twitter, and Facebook, we created content with education in mind.
“My company contracted Yancey Red to run social media campaigns for our B2B HR technology suite of products. Since bringing them on as a vendor, we’ve seen a big jump in engagement both from our internal team, and potential customers. The principle of the agency is very easy to work with and gets down to business during creative meetings, saving us both time and money. Highly recommended.”
About The Client
ExpenseWire is an organic brand under Paychex, an international corporation supporting human resources, payroll, and benefits. ExpenseWire specialized in expense reporting for businesses.
The Process
Showing how seamless expense reporting can be, we curated content that was informative and quick to read at-a-glance. As an entity, Paychex utilized stock photography for their marketing coupled with creative and strategic copy.
Social Media Results
Over 3+ years we built up ExpenseWire’s organic social media presence on all three platforms. Potential customers began using social media messaging to ask questions and current customers send inbox messages with suggestions and feedback on the SaaS. Every month we extracted information from their gated white papers and distilled it to social media, increasing their downloads and funnel activity by over 50%.
Contact Yancey Red to find out what social media management can do for your corporation.