National Brand Social Media Strategy
Strength of Hope
Strategy development and training for stakeholders with a multi-platform and multi-demographic focus on social media.
A B2B national brand that was expanding into B2C and needed social marketing strategy development.
Working with B2B and B2C clients on developing and curating social media marketing strategy is a niche speciality of ours. For Strength of Hope, we developed social strategy for Google Business Profile, Pinterest, Facebook, and Instagram.
“Yancey Red does a great job of explaining the complexity of social media in easy to understand terms. They take the time to understand a brand and create amazing content that reinforces the client’s vision. The icing on the cake is they are easy to work with.”
About The Client
In 2018-2019, Strength of Hope could be found at major drugstores across the country. B2B was their sweet spot and they were ready to expand into online direct to consumer sales.
The Process
Zeroing in on Facebook, Pinterest, Google Business Profile, and Instagram we focus on their online identity and their web analytics. Along with posts they could implement on their own, we provided month-long content calendars for all four platforms, including a hashtag bank of over 200 researched, verified, and categorized options. The information shared during the strategy presentation, along with the content, gave them a solid foundation to reboot their social media presence targeted toward their multi generation-based audience.
Social Media Results
Strength of Hope took our content, hashtag, and platform education and wrapped their brand around their social postings. They were ready for the beginning of 2020 when consumer online sales increased and people needed their products.
Contact Yancey Red to find out what strategic marketing direction can do for your business.