Instagram Marketing and Paid Ads
Dr. Heather Friedman
Instagram organic and paid ads, plus Facebook marketing for Dr. Heather Friedman, an aesthetic medicine doctor in Portland, Oregon.
Instagram giveaways, paid ads, and educational Facebook posts all lead to a continued increase in online bookings and a city-wide presence as a leading injector in the Pacific Northwest.
Dr. Heather Friedman’s social media is dependent on a curated strategy, professional photography from Katalin Berbari, user generated content, and engagement.
We focused primarily on Instagram where the beauty industry thrives. Yancey Red and Dr. Friedman collaboratively built and engaged on this platform, targeting the Portland-metro audience. Paid ads are geared toward brand awareness, booking, and giveaways while organic posts highlighted before/afters and education.
Over the course of multiple paid ad campaigns, clicks that turned into actual conversions averaged 3:1. This means that for every dollar spent on paid ads, $3.00 was earned.
“My social media is now consistent, focused, and growing. Yancey Red is a reliable resource and guide when it comes to all things marketing. Working with Courtney means my marketing is on-target and my business is growing! I highly recommend Courtney and Yancey Red for all things digital marketing.”
About The Client
Dr. Heather Friedman operates in Portland, Oregon as an injector practicing aesthetic medicine and IV therapies. Treatment plans are based on the client’s goals and her expertise, making for a partnered experience that is evidence-based.
The Process
Dr. Heather Friedman first hired Yancey Red to develop a marketing strategy for TikTok, Google Business Profile, Instagram, and Facebook. After customized training sessions that incorporated how to implement the strategy and best practices, Dr. Friedman hired Yancey Red to manage her social media marketing in collaboration with her own posting.
A topic and posting schedule was developed that allowed Dr. Friedman the ability to post while working, as she was inspired based on the work she was doing that day. This schedule also ensured that the wide spectrum of services that Dr. Friedman offered was highlighted on all platforms.
Paid Instagram ads run every month, with a campaign focus that changes based on inventory, demand, promotions, and education.
Social Media Results
Instagram paid ads routinely see multiple taps a day to the website, engaged followers every month that view profiles, and a definite increase in booking appointments.
The curated look of Instagram page is cohesive with Dr. Friedman’s brand aesthetic and personable voice. Current and potential clients are welcomed and educated on all social media platforms.
Contact us today to find out what social media marketing can do for your business.