Organic Digital Marketing
echo natural beauty
From monthly newsletters to consistently branded and engaging social media and Google Business posts for an eco-luxe spa in Portland, Oregon.
Local spa services and national online shopping, this green beauty business works its digital marketing to fit its curated green beauty brand.
A premier green beauty facial spa that specializes in a niche market needs highly curated social media marketing. Reaching younger audiences on Instagram, older audiences on Facebook, and new-to-ECHO audiences on Google, Yancey Red continues to carry the brand forward.
“Yancey Red does an outstanding job branding our social media. I’m continually impressed how quickly she made an impact and we immediately saw results in sales and feedback from our clients. I love working with Courtney. She is detail oriented and continues to improve our reach.”
About The Client
ECHO Natural Beauty is Portland’s premier eco-lux facial spa and product reseller. Serving high-end clients, they offer beauty and wellness services from a ritualistic foundation. Their product online sales have the advantage of tax-free purchasing in Oregon.
The Process
ECHO came to us during the COVID-19 pandemic prior to re-opening their doors. They wanted to come back strong than ever with a consistent and curated look on Instagram and Facebook plus an optimized Google Business Profile to support SEO.
Using professional photography from their brands, employee pics, and user-generated content we developed separate platform strategies that educated and engaged their target audiences.
The monthly e-newsletter provides education on lifestyle aspects plus product and service information. Social media reflects the newsletter so all marketing is consistent.
Social Media Results
Every month ECHO sees a steady increase in bookings and online sales that can easily be traced back to their social media. Clients look forward to the education they provide about their products, allowing customers to visit their boutique or order online with confidence.
They have a consistent 60% or higher newsletter open rate with a click rate of over 40%. Online sales and bookings are directly tracked to the newsletter with monthly metrics.
Contact Yancey Red to find out what managed social media marketing can do for your business.