Google Ad Management
Joann’s uniforms & embroidery works
Paid Google campaign ad creation and management on a seasonal basis supported by Google Business Listing optimizations for this Chittenden County Vermont business.
Advertising products and services with relevant keywords and geographic targeting to bring existing and new customers through the door of this brick-and-mortar.
All focus is on Google for increased in-store visits. Utilizing an array of Google ads that change every quarter, both new and existing customers discover and remember why they love to shop here.
“Yancey Red has helped our business in areas we just do not have time for! She is proactive, attentive to detail, and always looking creatively for our business. This allows us more time to do what we do best!”
About The Client
Second-generation woman-owned Vermont business is known throughout new England for their modern and budget-friendly nursing scrubs. Offering custom screen printing and embroidery services as well, JoAnn’s is a one-stop shop for businesses and individuals looking for quality products and family-focused customer service.
The Process
Focusing on two major sales every year in the spring and winter, all paid Google ads revolve around seasonal shopping patterns. School sports and custom apparel at the start of each season, discount scrubs and healthcare uniforms at the end of the month, and new batch products like embroidered hats all account for the multiple Google ad campaigns we manage. The Google ad campaigns are supported by weekly Google Business Listing posts and monthly photo uploads.
Social Media Results
Month after month, the evergreen scrubs campaign brings in over 100 verified phone calls and nearly a thousand clicks per month. Continuously, when ringing customers up at the register, they tell employees they discovered the store through a Google ad.
Contact Yancey Red to find out what pay per click ads can do for your business.