2023 Social Media Predictions

December, 2022

We love sharing our social media predictions every year. Because every year, the platforms shift and changes happen. These predicted trends are from watching the changing seas combined with expert input across platforms.

Facebook
With the new Pages Experience mostly rolled out to all businesses across Facebook, we’re all going to see more suggested posts coming from AI. The Verge gives us more on the AI content straight from Zuckerberg’s lips. This is bummer news for your personal feed, but great news for your business because the algorithm will be helping expand your audience.

Meta continues to focus on the metaverse and they are going to start encouraging people to use avatars as profile pics and more engagement in the VR world.

Instagram
All videos are now published as Reels, making audience reach far wider than before. In this light, we’re going to see Instagram forming deeper connections with creators so folks continue to stay on the platform making content. To build their partnerships with creators, they are working on more content tools like 3D creation platforms and seamless integration.

Live shopping was supposed to be big in 2022, but it never really took off. Insta is still straddling that horse and has a goal to keep it alive and growing in 2023.

Twitter
What is Elon Musk going to do with Twitter? His plans are vague and sometimes nonsensical, so it’s super hard to make predictions. Here goes:

Twitter for businesses may become a subscription model, helping to build Twitter’s revenue while offering better metrics and a Professional Profile display for subscribers. Musk has thrown out ideas to charge people to tweet and add a fee if you’re verified. People hated that idea, obviously, so who actually knows.

And then there’s his free speech that would allow racism, sexism, transphobia, and hate speech. Twitter has to provide brand safety to advertisers in order to make money. Here’s The Verge with more on that.

LinkedIn
LinkedIn, the world’s favorite professional network, is building to help job seekers in 2023 even more. Their avenue includes helping job seekers utilize the social platform to its fullest and more profile optimization tools for them.

LinkedIn is finally getting on the video train and will be expanding ways to connect and promote on video. With a focus on video comes an appeal to creators. LinkedIn wants to build those partnerships so people use and stay on their platform.

Pinterest
Pinterest is a shopping network and they want their platform to continue growing. Personalized Discovery tools will be key for Pinterest in 2023. Users will start seeing more Buyable Pins for direct product integrations.

Will we start to see more non-commerce businesses on Pinterest as part of their company culture campaign? This could definitely be the case as businesses continue to have a difficult time filling paid positions.

TikTok
Will the Creator Fund on TikTok slowly fade into nothing? So far, this hasn’t been a huge motivator to get creators creating, especially as payments get smaller. But, that’s definitely not stopping users and businesses making TikTok a huge threat to Facebook and Instagram.

Trends will continue trending on TikTok and we’ll see the platform growing in reach. There could be some governmental oversight issues as TikTok tries to prove that it isn’t selling data to the Chinese government.