Integrating Organic and Paid Social Media Marketing

January, 2023

2023 is your year to integrate organic and paid social media marketing for increased brand awareness, lead generation, online sales, and conversions.

Organic Social Media Marketing
First, what is organic social media marketing? These are the posts on any platform that you don’t pay for. The ones your mom can write. The people who see these organic posts are your followers and anyone who may see the post if it is shared. If you are using hashtags, then folks searching on those hashtags may also discover these organic posts.

Paid Social Media Marketing
These are your paid advertisements and not something you want your mom writing (unless she’s Yancey). This is where your paid posts are going to reach new audiences, provide qualified leads, and make those conversions happen. Unless you’re staying in-app, meaning your audience doesn’t leave the social media platform, then you will most likely need a dedicated landing page so customers can click from your paid ad to your website.

2023 Social Media Marketing
This year is going to offer a potential for growth on social media. Combining both organic and paid posts is likely your key to reaching a larger audience and directing them where you want to go. Using both methods not only turns the algorithms in your favor, but this strategy also ensures you’re hitting all the marks to reach your unique objectives.

Retargeting the audience that clicks on your paid ads allows you to stay above the fold and connected with them so your business will remain top of mind.

One of the other benefits of combining both organic and paid social media marketing is the data from the platforms that gives you not only tracking but also insights into customer behavior. This allows for more refined content creation.

Interested in growing your organic and paid social media marketing? Contact Yancey Red to see how we can help.