Vermont Social Media Marketing Consulting
Goodman Construction
Strategy development and employee training on Google Business Profile, Facebook, and Instagram.
Employee content creation and management with training and on-going consulting for this Vermont business.
Helping an already successful and thriving company clearly see their social media marketing message is about looking into the future, past their filled pipeline and be able to talk to their future target audience who doesn’t need their services just yet, but soon will.
“Working with Yancey Red created such a great experience for my business. Before our social media presence was subpar at best. We were all over the place and our efforts were not helping create a strong social media presence. When we decided to get to work with Yancey Red, it was clear their unique skill set was going to greatly help my company. Courtney took the time to understand my business, and what I wanted to accomplish, and came up with a plan on how to make it all happen.”
About The Client
Goodman Construction is a high-end luxury homebuilder serving Central Vermont. They are one of the busiest and the very best custom builder in the state and they love what they do.
The Process
Wanting to capture their unique employee culture and fine craftsmanship, we built a custom strategy on Google Business Profile, Facebook, and Instagram that gave them the freedom to have fun and provide education. Showing them how to reuse images on different platforms with varying copy is the key to making each photo and video last.
Social Media Results
Strategy implementation works best when there are dedicated staff to both take photos and videos and manage the content they publish. Goodman Construction had the staff and motivation to do just that. Not only did they learn how to build platform engagement, they gained the confidence to let their personality shine on social media.
Contact Yancey Red to find out what marketing consulting can do for your business.