TikTok Marketing for Your Business
April, 2021
Move on or watch to completion, TikTok offers viewers a remedy for heartbreak, shopping, and boredom.
If you own a business that caters to the younger crowd or tired moms, TikTok may be your marketing platform of choice.
There’s a lot to be curious about on TikTok. Will the cat eat that whole chicken foot? What is this mom going to do when her kids jump out from behind the couch? Can that dog really dance like that?
There’s also a lot of reasons for the right kind of business to be on TikTok. Influencer Marketing Hub reports that TikTok has the highest engagement per post of all the social media platforms. They also report that TikTok was the second most downloaded app for iPhones in 2020.
You probably already have an inkling that TikTok is the right marketing move for your business. So, let’s skip the stats and get down to social media marketing business.
How do you market your business on TikTok?
1. Create content that your target audience wants to watch
First, start following your competition and watch their videos. Spend 15 minutes a day doing this and you’ll get a feel for what you like and what you definitely don’t want to do.
Next, start following your target demographic. If you are in the beauty industry, search for people who are into that. The content they are creating will be different than what you’ll be doing as a business owner, but you’ll pick up on their general style.
2. Create TikTok Videos
The max length of a TikTok video that is created within the app is 60-seconds. In order to get to that minute length, you need to sequence together 4, 15-second videos. If you want to go longer than 60-seconds, you can upload a video that is created outside the app.
TikTok is looking into maximizing the video length to minutes, but as of this writing, it’s still in testing. If you want all the nitty-gritty video format details, you can check out the specs right here.
In most circumstances, you’ll want to use TikTok to create your marketing videos because of the easy-to-use special effects like AR, animation, and music. These special effects are what make TikTok such a unique marketing platform. And this is where your strategy comes into play.
TikTok requires its own social media marketing strategy that takes into consideration your brand feel and how you will edit your videos in the post-production phase. You’ll want consistency and uniqueness combined in a way that feels easy to viewers.
3. Pick a Good Thumbnail
Just prior to publication you have an option to select a cover for your video. The thumbnail is a sneak-peak into your video and is likely to determine if a viewer will watch. Adding text in some situations can guide a potential viewer into wanting to watch as well. Choose your cover wisely, but don’t seem like you’re trying too hard.
4. Use Hashtags on TikTok
Hashtags are a thing on TikTok. Hashtags are the key to being discovered on many social media and on TikTok they have even more relevance when it comes to your target audience finding you. Hashtags are the SEO of TikTok.
Hashtag marketing is worthy of much time, but for this piece of the TikTok puzzle, just know you have to use them.
5. Caption your TikTok
You’ve got 150 characters, including hashtags, to make this happen. But don’t worry too much about this - viewers are there to watch not to read.
6. Have fun on TikTok
The very very very most important thing to know about creating content on TikTok is to be light and have fun. Your audience is on TikTok for entertainment. Even if you don’t feel like a funny or entertaining person, you can still pull it off by being relatable.
Market your business, but keep it light. Use TikTok’s amazing special effects to take any edge off your videos. TikTok your way through your day and draw in all aspects of your industry. And if you need help developing your strategy, we’re here to keep it interesting.