Working for Your Social Media ROI

September, 2020

Your answers are likely reflective of what’s happing on social media for the rest of us.

Who is actively using at least one social media network for business?

Shout out what platform you’re using?

Who has a business social media account that is out there but you aren’t really using it?

Who is not using any social media at all for their business?

A 2020 study of small businesses showed that 94% of small businesses that are on social media use Facebook.

About half that amount aren’t regularly active.

And a lot of business owners avoid social media because they don’t know where to start.

Were we right?

Not knowing where or how to start is something we hear all the time. Business owners know they should be on social media, they know their posts should be connected to a larger, integrated campaign, but most people are using the post and pray method of social media - hoping something, anything they are doing will eventually work.

Social media is a tool that will solve problems for you.

Social media is about the human story. Erase the computer screen and there’s a person on the other side reading your posts who within microseconds decides if what you wrote deserves their interest.

There are three things to know when you sit down with a social media manager:

1. When starting on social media, you want to know what your Key Performance Indicators (KPI) are. These can be anything that is important to your business, it doesn’t always have to be increasing your sales. Over the next 90 days, you may want to increase likes on your Facebook page. This can be done through a targeted ad campaign that involves creative content that makes it a no-brainer for someone to like your page.

2. You’ll also want to consider how you define and measure your Return on Investment (ROI). Similar to any content campaign, with social media you’re playing the long game. After three months things will start to shift, at six-months you’ll see even more positive changes and on from there.

3. There is an exit strategy. A social media manager can also help you, or an employee, take over your social media accounts by creating strategy documents that layout your online voice, narrative, and how to achieve your goals.

A publishing client hired us with the intention of building up their social media platforms, then after about a year, using their enhanced social media to do recruitment marketing for them. We were involved in hiring a marketing manager and training them on the social media work we established.

We work hard to ensure that our clients meet their KPIs and have a nice ROI. We also make sure our client’s stories are out in the world, seen by their audience, and that the businesses are remembered for their unique value systems.