Social Media Marketing Predictions for 2022
January, 2022
The social media crystal ball can be hazy like a good IPA. However, there are certain social media marketing trends that are no-brainers that every business can easily embrace with a little task mastery. Spend a few minutes thinking about how these three simple social media actions can boost your 2022 marketing year off on the right foot.
Use Instagram Reels
Reels are short, entertaining videos that use AR, filters, and music to keep it interesting. Think TikTok for Instagram and Facebook. Instagram offers beginner tips to get started on their site and Later offers super detailed info right here.
We recommend watching Reels to figure it out. Watch what comes up organically for you and then spend time searching within your industry. Search on hashtags you’re interested in and see where Reels takes you.
Reels that you create can also be turned into sponsored ads. The paid ads that tend to do well are Reels that don’t look like regular ads. Start with organic posting and monitor the Reels that get the most engagement. Use those Reels for paid ads.
Build Relationships on Social Media
Social media is all about building relationships. Prospective clients and customers want to know you will be on social media when they are on social media. They want to see you being social on their favorite platforms and they want access to you.
Schedule content on a regular basis on all the platforms you have listed on your website. Check those platforms on a daily basis for comments and be sure to authentically engage with the accounts in your newsfeed. Always, not just this year, support is what social media marketing is all about. If you are paying attention, people will notice.
Paid Social Media Matters
Building an engaged social media following organically, meaning without paid ads, isn’t impossible, but it will take significant time. Social media isn’t a fast solution for your business. It’s just not realistic to create content and expect it to easily rise above the noise. We tell this to clients all the time.
Putting money behind your content will make things happen faster. It’s just the social media game brands have to play these days, and definitely into 2022. Create a monthly ad spend budget for your business. Move it around to different platforms to see where you get the best results. Not only will putting money behind your content produce results faster, but it will also naturally make you want to produce better content.
January is your time to figure out how you want to do things differently on social media. Look at what’s working and what could be different. And remember, if it isn’t an enjoyable experience for you, maybe it’s time to hire someone else to manage your social media.