Stake your Social Media Claim

February, 2019

There comes a time when every business gets in on social media.

Even if this isn’t your first rodeo, stay tuned - These two important social media starter tips will help even the seasoned cowgirl keep it together on social media.

So, you made a decision to get your business active on social media. Or maybe you’re already there but you’re kinda sorta questioning if what you’re doing is worth it.

Start with your objective and lead from there. Are you wanting to display pictures of your craft bath and body products? Maybe you’re looking to share your humor and wit with an audience targeted by location? Perhaps you’re a top dance school in Portland and you want to highlight your youth classes to all the Gen X parents. Oh, maybe you’re a design/build firm growing it’s industry voice to other professionals.

What’s the essential thing all these businesses have in common? They’re using their chosen social media platforms to meet their objectives. The visual content focused bath and body business posts curated images on a top visual platform.

The lawyer working to make legal services less intimidating to people who might be afraid of lawyers, is using their 280 character limit to make it happen.

When you’re first getting on social media, or evaluating the time you currently put into social media, knowing what your objectives are, and which platforms speak to those objectives, is the first place to start.

And the second most valuable social media action? Authentic engagement.

Algorithms being what they are, which is mostly shrouded in mystery, do reinforce posts seen with posts engaged on most platforms.

Beyond the engagement rate are real people (usually) who are also looking to be rewarded on their social media channels.

Social media is a conversation, not a soliloquy.

Show appreciation for posts you enjoy. Remember, consumers are lighting your brand on social media. If someone comments on your post, always reply. Doing this will keep your social media game in the honest and good realm.

And as always, keep it interesting and don’t bore the crap out of people.