Social Media Skills for Business Owners

February, 2021

Maybe you love working your own social media. or maybe you don’t have the budget to hire a social media manager. No worries, we can help.

Wherever you are on the social media spectrum, successful social media management relies on buy-in from stakeholders.

If you’re managing your own social media, then you have the ultimate buy-in, but maybe not the most confidence in how you’ll pull it off.

We got you.

Read on for two (that’s right, just two) foundational social media marketing skills to help keep your online presence alive and viable.

1. Keep it interesting

As our followers know, you’ve got to keep it interesting.

Creative agility is different than creative ability. Not everyone is gifted with the flying fingers of creativity. And for many business owners, the idea of “being creative” sends them into a panic.

Creative agility, on the other hand, is a skill that can be practiced and learned. And you can start this on your social media channels.

Planning out your social media a month at a time allows you to see a bigger picture than just deciding what to post on the fly. Sitting down and coming up with a loose theme for the month allows you to find images and post ideas that are cohesive with your business goals. This is creative agility. The more you do it, the easier it becomes.

Once you have your monthly theme/strategy you can use Facebook’s Creator Studio to write and schedule all your posts for both Facebook and Instagram.

Then, when that work is done for the month, your daily engagement with your online communities and audiences will be that much easier.

2. Be Organized

Just like creativity, organization doesn’t come easy for many people. Maybe your creative, but not organized. That’s totally okay.

Orgizination means you just need to implement a system and stick with it. Post-it notes, cloud-based systems like Asana, or whiteboard out your weekly tasks.

When you’re organized, you feel like you have things under control and you can better see what’s coming next.

For social media management, that means daily reminders to engage with your audiences, ideas for photos and videos to take, and goals you want to accomplish.

Keeping it interesting and organized puts you way way way ahead of most people who are managing their own social media. It sounds basic, but it’s so foundational that if you stick with it for 3-6 months, you will see positive changes in your social media feeds.