Social Media Content for Quarantine

April, 2020

People are home and scrolling. Your social media content has to respectfully hit.

Quarantine content isn’t regular life content. It’s sensitive, softer around the edgy bits, and inclusively easy.

People are looking for content that gives them what they need. Sometimes it’s COVID-19 information, sometimes distraction and entertainment, and a lot of times its people looking for items that can be delivered to their doors without human contact.

You’re a business. Maybe you had an anniversary campaign scheduled that you pulled. You most likely halted the car wash paid Facebook ad campaign. You’re wondering if you should be posting at all.

Yes, by all means, keep posting. Staying in people’s feeds means they’re more likely to remember who you are once your business reopens.

Diversify your content, mixing it up with self-promotion, local news, and a little misc. content.

This is also a good opportunity, if you have downtime, to learn new social media skills. Try a new visual creator like Canva. Download a social media management platform like Buffer. Create a brand book for your business that informs your social media channels.

We love seeing other agencies stepping up their game during this slowdown - updating their websites, creating new content. It keeps the SEO fresh, the people interested, and the time filled.

The same goes for your business. Keep posting in your channels, learn or enhance your skills, and always keep it interesting.