Vermont Social Media Management
La Panciata
Full-service social media marketing for a wholesale bakery in Vermont.
Google Business Profile, Facebook, and Instagram B2C and B2B social media marketing management.
Proud of their Vermont roots, La Panciata’s organic social media reflects the region they operate in and pays homage to their Italian heritage. Building on their existing Facebook following, we’ve cultivated a social media presence that is playful and educational.
“Working with Yancey Red has been nothing short of amazing. Courtney’s inquisitive nature and knowledge in the social media industry, has allowed her to dig deep into our brand, making connections with customers that we have not been able to in the past. She shows the world our day-to-day production environment, is proactive, and well planned. That being said she has also been able respond quickly to market opportunities that we send her way.”
About The Client
La Panciata is a second-generation, family-owned Italian heritage wholesale bakery. Located in Northfield, Vermont, they specialize in affordable and nutritious bread and bakery products.
The Process
Building on a devoted Facebook following, we launched Instagram and Google from scratch, utilizing bespoke marketing content on each platform. Working with Storyworkz in Montpellier for professional photography and videography, we tell the story of bread-making by hand. La Panciata main objective is to build brand awareness around their B2C online ordering options through organic marketing.
Social Media Results
Engagement rates steadily increase on Facebook every month by at least 7%. Followers and engagement on Instagram shows a similar trend, with a jump in metrics every month. Online bread sales continue to be our focus as we manage their social media.
Contact Yancey Red to find out what full-service social media management can do for your business.