Pinterest and Instagram Strategy and Training
Z Candles
Building strategy marketing on Pinterest and Instagram for a national luxury candle brand where the owner creates and manages all content.
Best practice training and strategy implementation for Pinterest and Instagram leads to confidence and creativity.
Social media is a constantly evolving machine that requires continual education and creative marketing strategy. Utilizing Instagram reels and stories in addition to creating dynamic and SEO-rich pins on Pinterest resulted in exciting content created and managed by Z Candles.
“Yancey Red provided a detailed guide on how to manage my social accounts. I’m excited to apply all that I have learned so that I can use social media as a tool to grow my business.”
About The Client
Z Candles is a national luxury candle brand that produces high-end products for home spaces. Influencing hygee and cozy, Z Candles offers natural candles and products for people who seek quality and style.
The Process
Z Candles was ready to take their national social media marketing to the next level in order to increase their online sales. Armed with creative photography and stellar products, they contacted us to develop an online strategy and in-person training to learn to execute their social content.
Social Media Results
Our in-person, on-site training taught Z Candles how to creatively and strategically think about social media marketing. Our consulting time extended after the training and sales continued to successfully increase, along with their social media presence and engagement.
Contact Yancey Red to find out what Pinterest and Instagram strategy development can do for your business.