Google and Facebook Ad Management
Sussex School
Google ad campaign management, Google Business Profile posts, and occasional Facebook ad management for Sussex School, a private school in Missoula, Montana.
Increased clicks on Google ad campaigns, Google Business Profile optimization, and Facebook events and ads plus employee training.
The Sussex School Google ad campaigns target elementary and middle school enrollment, bringing awareness to the Missoula community about the school. Their Google Business Profile listing supports their Google ads, directing potential families to their website and open house tours.
Occasionally the school would boost Facebook events and run targeted paid Facebook ads. Both the boosts and the paid ads were used for brand awareness.
“Yancey Red created Google and Facebook ads that resulted in tracked clicks to our website and confirmed phone calls to our office. We received weekly metric reports and, when it was time for us to take over the ads, Courtney provided employee training and ongoing consultation services. Courtney is amazing to work with, runs a tight ship, and really knows what she’s doing.”
About The Client
Sussex School is a private school in Missoula, Montana. During the 2020 pandemic they saw an increase in people moving to Missoula and worked to grow their student body. Serving K-8, they are a unique whole child school with dedicated teachers.
The Process
Missoula became known as a Zoom Town during COVID-19 and Sussex School wanted to raise their brand awareness to families researching moving to the Missoula area. That’s when Yancey Red was invited in to create and manage targeted Google campaigns for both families in specific West Coast cities considering moving to the area and local families.
As part of the paid Google ad work, Yancey Red also managed their Google Business Profile listing with weekly posts and monthly photo uploads. Through consistency, the Google ads provided a consistent stream of clicks and phone calls to the school, both as families considering a move to the area, and long-standing residents seeking alternative education.
In tandem, we also managed paid Facebook campaigns and boosted events. Both the ads and the events showed success through user-reported information and attendee numbers.
Social Media Results
Since 2020, Yancey Red has been working with Sussex School to create and manage their Google ads. Focused on elementary and middle school enrollment, the targeted and strategic google ads were wildly successful, resulting in confirmed clicks and phone calls with every Google ad.
Each Facebook boost and paid ad resulted in increases in engagement and page likes with their vetted local community.
Contact Yancey Red to find out what paid Google and Facebook ads can do for your business.