Digital Marketing
Call Tuner
Revenue-driven digital marketing for an app launch social media campaign that included Google ads.
Full service social media management, paid ads, and blog writing for an iOS app.
Call Tuner remains a unique app for the hunting community in North America. Because their audience spans generations and regions, we put Call Tuner on every platform and customized our posts based on target demographics.
“Yancey Red built up my business’s online social presence far beyond what I would have known to do. With her help, sales have doubled in just a few months.”
About The Client
Call Tuner never launched a marketing campaign after they released their app and they were looking for marketing strategy development and execution. They are the only app on the market that uses real wild animal sounds to help hunters learn to mimic calls. With a unique, affordable, and accessible app, their digital marketing plan reflected their product and hit their target audiences.
The Process
Beginning with a comprehensive discovery and audit of the national competition using data-driven analysis, we built a comprehensive strategy for Instagram, Facebook, Twitter, and Google Business Profile. Managing both organic and paid social media, including Google ads, we combined monthly blog writing as a resource to drive customers to download the app.
We partnered with GMS Media in Portland, Oregon for both professional photography and video production to educate potential customers about the app. Yancey Red wrote the scripts for the videos and was onsite as the brand representative.
Social Media Results
Starting Instagram from scratch, we quickly gained followers with high engagement, app downloads, and app sales tripled in the first few months, all through organic social media.
Building on those early successes, we expanded into Google ads, driving clicks to blog articles and in-app lesson downloads. During specific times of the year, as hunters are readying for their season, we launched paid Facebook and Instagram ads to build brand awareness. App downloads and sales continued to grow double over every few months over the course of the first year.
Contact Yancey Red to find out what digital marketing can do for your business.