Bike Shop Social Media

Upcycles, a trusted Portland bike shop, was rebranding and relocating to a different neighborhood. They brought us in to help with their new image and relocation campaign.

We started with a social media site audit to determine what was happening on Facebook and Instagram when it came to all things bike related. From there we developed a brand style guide by working with staff and outside vendors, weaving together a coherent narrative across multiple platforms. We put together a 12-month social media editorial calendar that staff can use for weekly content curation and designed organic and paid ads.